Reliable CCTV in Retail delivers more than just Security. The financial impact of crime to UK retail.
CCTV’s increasing role in reducing crime and shrinkage in retail.
Customer behaviour monitoring and increased store performance.
Thankfully there is a much more positive application of CCTV-based human behaviour study which can help retailers to understand customer trends. By analysing CCTV footage retailers can evaluate key customer experience (CX) markers such as shoppers’ in-store journeys, purchasing behaviour, reaction to product placements and peak visiting times. These details can be processed to drive informed decisions to increase the performance of the store. Replaying an entire week’s footage can provide details such as the most crowded store times, performance of sales promotions and visitors most preferred store areas. Some cameras have Intelligent Video System (IVS) functions built into the device such as a crowd detection, people counting and loitering detection, therefore placing an even higher emphasis on camera reliability to ensure return on investment. Deeper insights on customer traffic inside the store can be obtained from retail analytics solutions which again can take advantage of any existing CCTV installation.
Counting the cost of retail crime prevention.
Reducing the costs and impact of CCTV downtime with CameraMate.
For traditional CCTV applications and the leading-edge AI driven solutions described here to be effective, CCTV reliability and availability is paramount. Any downtime that is prolonged due to CCTV installation engineer call-out and break/fix resolution time can prove costly both in terms of crime prevention and/or loss of valuable customer experience insights. With the huge costs associated with crime prevention, your CCTV systems need to be functional 24/7.
Most CCTV installations fall into one of two camps. Larger estates are often supported by an Alarm Receiving Centre (ARC) who may provide 24/7 monitoring of live camera feeds and components of the CCTV network, however failures may still result in significant downtime since a third-party installation company may need to visit site to perform problem resolution. Smaller installations may be supported by Network Video Recorders (NVR) and operate on an element of hope that cameras and NVRs are functional during any period where a security event has occurred. Smaller sites are often supported by local or national specialist CCTV installers that service the premises annually, ensuring that cameras are clean and NVR devices are functioning correctly. Device issues are rarely discovered outside of this annual service and many systems can have failures that are not reported or resolved in between services.
CameraMate can provide a huge increase in system availability for both scenarios. CameraMate is a highly secure remote monitoring solution for NVR and XVR recorders that allows external support engineers or internal teams to monitor your CCTV environment remotely, facilitating maintenance procedures proactively to greatly reduce unplanned downtime. With full remote NVR & XVR control, many issues can be rectified before they cause downtime. Change histories can be monitored with the capability to roll-back settings to any ‘known good’ configuration profile. A major game changer for retail sites is the real-time service alerts which be provided to key service staff by SMS and email. Service events can be escalated to ensure they are resolved according to urgency resulting in reduced site visits and reduced maintenance time for all involved.
Optional Cloud Storage is also available to extend your capacity limited NVR and XVR network for long term retention and customer experience analysis. CameraMate also provides secure Live View of any network attached camera feed from any internet enabled browser, allowing any authorised team member to view live footage if a real-time alert is received.